10 SaaS companies in Colombia known | Built in

Software-as-a-service, or SaaS, has changed the way companies and individuals purchase new technology products. For a subscription fee, businesses and consumers can purchase the software along with the data and hardware needed to run it. Importantly, you don’t need to worry about download time or installation since these products run in the cloud.

In Colombia, this type of business has taken off and fueled growth in the country’s tech industry. Many companies use the SaaS model to provide technology solutions for small businesses and others. Below, we’ve rounded up some of the top SaaS companies in Colombia.

Top SaaS Companies in Colombia

  • HubSpot
  • Game Genius
  • The elevator
  • APP Store
  • Copper
  • He
  • B2 plot

Top SaaS Companies in Colombia

BEWE provides advertising and customer engagement solutions for health and beauty businesses. The platform provides tools for scheduling, web optimization, subscription management and marketing. With AI models, it can also process information and ask customer questions.

Genius Sports Technology captures and analyzes sports data and uses it to power its various products. Associations, betting sites and advertising producers use these products to obtain data and provide better services to customers. Genius Sports is an organization based in London, but has an office in Medellín.

B2Chat is a multichannel integration that makes WhatsApp a marketing platform. With the software, e-commerce businesses can share their store catalog with customers on the messaging platform to direct them to the business site and complete the purchase.

HubSpot is a SaaS software company based in the United States with offices in Bogotá. It offers cloud-based marketing, marketing and content platforms that are popular among small businesses for their cost-effectiveness and AI integration. HubSpot AI, the flagship tool developed by the AI ​​company, is very helpful in its software and can maintain websites, write content and provide SEO advice.

Liftit is a logistics company that helps brands to lift first, intermediate and final shipments in Latin America. Its software is integrated with a management platform that provides real-time alerts, route optimization and data dashboards. Because Liftit is native to the cloud, it also features integration with Oracle and SQL servers for easy onboarding.

Cobre provides businesses with fintech solutions. Through the API, a business can access its payment infrastructure for fast transactions. Additionally, its software provides a central hub for users to view their bank accounts, initiate payments and gain insight into their financial data.

Yalo is an AI company based in Silicon Valley but with an office in Bogotá. Its platform provides intelligent solutions for various business needs, such as customer support, data analysis and chatbots. According to Yalo, companies such as Domino’s, Burger King and Coca-Cola use its products.

Medellín-based TiendAPP is an e-commerce platform with multi-tenant cloud infrastructure and corresponding security standards. With many of its products, the company helps to create stores, conduct research in their business and manage orders and returns quickly.

Celes’s SaaS products enable retail businesses to implement winning pricing and shipping strategies. By integrating with ERP data, the platform can analyze data with AI and provide recommendations for greater efficiency. Celes is headquartered in Barranquilla.

Demetria is a recently funded SaaS coffee startup. The company’s platform consists of hand-held sensors and uses AI to create flavor profiles for coffee beans based on factors such as the country’s water content. According to Demetria, his platform can help bring transparency and stability to the coffee industry.

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